Breaking into the
US market for Kilimo.
How HALO helped Kilimo, a World Economic Forum award-winning water technology innovator, increase US media visibility by 367%, expand audience reach nearly 30x, and secure top-tier national coverage in under six months.
Entering a market with limited brand recognition
Kilimo had become a leading water stewardship platform across 6 countries in Latin America but was entering the United States with limited brand recognition and minimal media traction. Success required more than press coverage—it meant repositioning an established regional leader for an entirely new market.
Repositioning expertise for a new audience
- Strategic positioning: Refined Kilimo's narrative for US media and stakeholders.
- Media strategy: Developed stories aligned with American climate, agriculture, and technology conversations.
- Relationship-driven outreach: Leveraged journalist relationships to secure meaningful national coverage instead of volume for its own sake.
Campaign Results
Why this campaign succeeded
Translated a Latin American success story into a compelling US market narrative.
Positioned technical expertise through stories journalists actually wanted to publish.
Prioritized authority-building over short-term publicity.
Built credibility that supported commercial expansion.
What Kilimo says about HALO.
In less than six months, HALO transformed our presence—growing our media coverage by more than 360%, expanding our reach nearly 30x, and securing placements in top-tier national outlets. What impressed me most wasn't just the results, but their strategic approach to translating our story for a new audience without losing what makes Kilimo unique.
HALO helped us position our expertise for an American audience and build the visibility we needed to support our US expansion.
Ready to build visibility?
Book a complimentary consultation with our managing partners.