Anne Archer & Artists for Human Rights.
Strategic media placement that transformed a luxury lifestyle publication into a platform for human rights education and advocacy.
Elevating a foundation's reach in Hollywood
Academy Award nominee and Golden Globe winner Anne Archer has spent decades leveraging her Hollywood platform to advance human rights, culminating in the founding of Artists for Human Rights. HALO developed a strategic media campaign to expand the Foundation's reach by elevating awareness of the Universal Declaration of Human Rights among Hollywood's most influential storytellers.
A different kind of editorial placement
Rather than pursuing traditional celebrity publicity, HALO secured a feature with LA/HOME—Southern California's premier luxury architecture and design publication, reaching an influential audience of entertainment leaders, creatives, and high-net-worth decision-makers. The editorial focused not on celebrity or luxury, but on how Anne Archer and her husband, seven-time Emmy Award-winning producer, director, and playwright Terry Jastrow, used their home to convene Hollywood leaders for salons advancing human rights awareness and action.
A magazine turned into an advocacy platform
HALO negotiated an extraordinary editorial commitment: not only a cover feature, but publication of the complete Universal Declaration of Human Rights—illustrated article by article throughout the magazine. The result transformed a prestigious lifestyle publication into a platform for education and advocacy, expanding the Foundation's mission through one of Los Angeles' most influential editorial voices.
What Anne Archer says about HALO.
I am extremely picky about who I trust with my nonprofit, brand, and public image. Derek De Vette at HALO has never let me down.
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